It can be difficult to find cruelty free products if you are new to ethical shopping. As time goes on, the more research you do the easier it gets but until you know where to look it can be a little frustrating. Here's where 'The Little Book of Cruelty Free' can help. It's a pocket sized shopping guide containing all Vegan and Vegetarian friendly brands and companies that you can keep in your handbag or wallet. Go to 'gocrueltyfree.org' to order your free copy. Additionally you can download it.